Updated January 1, 2019
Do you have any New Year’s resolutions for your photography business?
Over the past year, we’ve been interviewing photographers to see how SessionBoard could help their business. As the year comes to an end, we started thinking about what kinds of resolutions people are setting for next year.
As we asked about what resolutions they have planned for the new year, most of the responses were all about photography as an art form. We heard about learning long exposure photography, night photography, and everyone’s favorite – shooting more personal projects.
There’s nothing wrong with those resolutions, but they got me thinking – most of the photographers we’ve talked to shoot professionally, so why didn’t I hear any resolutions about their business? I have a theory on why this is the case, but first let’s cover a few “More” resolutions that I would suggest for next year.
This has a different application based on your photography business. It could mean shooting more events, either paid or as a favor. You may want to offer to assist another photographer with a photo shoot. It could mean booking more client sessions. For you, it may just be about getting more shots for stock photography or printing.
Again, this depends solely on your type of business. If your business is based on print sales, it means creating more images that your clients connect with and want. If your business is based on your time shooting an event, this means creating more “keepers” for your client. Basically anything that gets your images into other people’s hands.
Assuming that you are active on social media (if not, make this your 1st resolution!) – this one is simple. Share more posts of your photography. Keep up with replies to comments and likes. Encourage clients to share your photographs with their friends. Keep your clients connected to what you are doing throughout the year.
These resolutions seem like common sense, but they don’t show up on the list for most photographers. This is probably for 2 main reasons:
- They are not strictly based on photography. They have nothing to do with technique or inspiration.
- They are not something that most photographers measure.
So here is the challenge for the new year. Start tracking how much you shoot and make an effort to improve the numbers. Count how many prints or images your clients select to make their own. Use the business features (Facebook Page, Business Pinterest Account, etc) of social media platforms to see how much engagement you have with your clients.
After you have an idea of how well you are doing in these three areas, you can make adjustments to improve in the future.
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